Spanish advertisers claim DTT bid reinforced FTA duopoly | DTT | News | Rapid TV News
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The Spanish association for advertisers, the Asociación Española de Anunciantes (AEA), is formally appealing against the latest DTT bid, as they believe it strengthens the Mediaset-Atresmedia duopoly.

According to the AEA, the awarding of six DTT licences ignores the concentration of Spain's free-to-air (FTA) TV market, in which Atresmedia and Mediaset own over 86% of total advertising investment.

Last October, the country's Ministry of Industry awarded a new HD signal each to Atresmedia, Mediaset and Real Madrid TV, while Grupo Secuoya, 13TV and Kiss Media got one SD slot each. While for three of the groups it was their first DTT signal, it was the sixth for Atresmedia and seventh for Mediaset.

“Both groups have already been fined by the competition authorities for breaking the commitments acquired when becoming such groups,” said the AEA referring to the Atresmedia merger with laSexta and Mediaset’s merger with Cuatro. Both media companies have also been repeatedly penalised for not following advertising and watershed regulations.

“The new scenario doesn't favour competition, makes it difficult for other players to survive and impedes the consolidation of newcomers,” added the association. “After taking advertisements out of RTVE, the power of the two largest groups has increased without benefiting the quality of programming.”