NBCU Hispanics Plus reaches over 30 million users | Online Video | News | Rapid TV News
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Showing clearly the strength of both the US Hispanic market and its own offering in the area, NBCU’s Hispanics Plus package now reaches 31 million users online, according to market analyst comScore.

This means, says NBCU, that the cross-company digital platform, now delivers the largest digital footprint among US Spanish-language broadcast networks.

The company addresses the US Hispanic market through its NBCUniversal Telemundo Enterprises whose portfolio includes Telemundo, reaching 94% of Hispanic TV households in the US, and the NBC Universo general entertainment cable channel for Latinos.

The comScore data also showed that in 2015 NBCU Hispanics Plus experienced growth of 16% year-over-year, now reaching four-fifths of all online video Hispanics. The channel now reaches 14.8 million Hispanics ages 18-34, or 90% of all millennial online Hispanics in the US. The channel’s closest Spanish-language competitor, Univision Digital, reaches 7.6 million Hispanics online, about a fifth of all online Hispanics, and 3.1 million Hispanics ages 18-34, 19% of all online millennial Hispanics.

In addition, social accounts of NBCU’s Telemundo line of business on Facebook, Twitter, and Instagram grew 60% year-over-year in fans, adding four million to its social footprint for a total of 10.6 million global fans, the largest social footprint of US Spanish-language broadcast networks, according to social data and insights to help them succeed beyond social Shareablee. In November 2015, Telemundo became the first ever Spanish-language television network to surpass the one million subscriber mark, receiving YouTube's Gold Button Award.

NBCU attributed the division’s original content production capabilities and the Telemundo digital properties to the growth. “[Our] scale and commitment to innovative custom content sets us apart from the competition and helps us super-serve [sic] our digital native audience” said Peter Blacker, executive vice president, digital media & emerging business, NBCUniversal Telemundo Enterprises. “Our focus on engaging millennial, multicultural and mobile users is key to our success in reaching consumers across all screens, in ways that are relevant to their lives.”