Cord-cutters drive Spanish streaming for HBO | Online Video | News | Rapid TV News
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The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming platform.

Before the end of the year, HBO will launch in Spain a similar service to HBO Go (the Americas) or HBO Nordic (Northern Europe), increasing competition in a market that has just seen the arrival of Netflix.

The plans were revealed by Richard Pepler, HBO's CEO in an interview with Bloomberg. “We follow the money, we're making a determination of where we think the most profits lie.”

As a result, HBO will retain exclusive rights to its shows, meaning that pay-TV platforms won't be licensed to show hits like Game of Thrones. Once the current distribution deals expire, fans will only be able to watch HBO programming on the streaming platform in the country.

In Spain, about three in four people have high speed Internet access and nearly half subscribe to broadband but not pay-TV. “Spanish residents showed high awareness of HBO,” said Simon Sutton, HBO's president of international content distribution. And he left the door open for new launches: “Spain is not the first and Spain is not the last.”

The announcement indicates HBO's intention to become a serious content provider through mobile and connected platforms. 2016 will also be the year of HBO Go’s expansion in Latin America - the service is already available in Colombia and Mexico.

The move will also affect Spain's video-on-demand (VOD) and over-the-top (OTT) markets. With growing, but low, consumption of pay-streaming platforms, the market has been said to be undeveloped. However, Netflix launched three months ago and national services as Wuaki.tv, Filmin or Yomvi have been operating in the country for over two years.