Fractal Media gets smart TV for El País | News | Rapid TV News
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Prisa's newspaper El País is launching a complete news video suite for smart TVs designed by Fractal Media.

The smart TV platform intends to strengthen El País' presence in the audiovisual sector, looking to transform the newspaper into an almost linear TV channel. Through the launch, Prisa group, which renounced TV after selling its share in Cuatro and Canal+, is targeting video consumers with a new scenario.

The app, which is initially available for Samsung models from 2015 and later, will also launch an LG version soon. The platform will stream news content as well as various video blogs.

“We have completed a smart TV development in record time for El País, which is a milestone for our company,” said Pablo Varela, managing director, Fractal Media.

“Video is key for any online media. It's not only about YouTube, it's about controlling the business with your own, efficient technology, able to arrive on any screen, especially smart TVs, and ready to build a standalone business.”

According to figures from the Interactive Advertising Bureau (IAB), there are six million smart TVs in Spain, 1.5 million of which are connected.