QYOU to supply Ziggo with custom built short-form content | Cable | News | Rapid TV News
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The Netherlands’ largest cable firm, Ziggo, has entered into a partnership with QYOU to bring custom designed half-hour sports shows to subscribers of the operator’s sports channel.

ZiggoThe deal will see Ziggo become QYOU’s first TV customer to deploy bespoke programming on a specific genre. The online video content curator has been charged with adding variety to Ziggo Sport’s core football programming with a new format showcasing digital-first content, delivering 225 episodes of varied short-form sports videos over two years.

The custom designed Q-Sport shows will be purpose built for the newly launched Ziggo Sport channel and will be available in linear and catch-up format. It will feature a curated mix of videos showcasing sports talent across surfing, football, BMX and motocross racing, skiing, skateboarding, basketball, parkour and more. The service will use QYOU’s unique curation expertise, driven through proprietary technology systems combined with production and editorial teams with deep ties to the internet video community.”

“We know how popular sports content is, and are committed to making our dedicated channel entirely unique, filled with unique content,” commented Ziggo general manager of sport, Will Moerer. “We’ve seen that new diverse formats are contributing to renewed enthusiasm for sports content, and our deal with The QYOU allows us to bring our subscribers access to premium content ranging from big league games to amazing footage of incredible sporting skill that is rarely seen on TV.”

“Sport has been the cornerstone of the pay-TV industry for many years, so it’s no surprise that the Internet has given fans a new way discover and experience sporting moments from all sorts of different pursuits – including those you normally wouldn’t find on television,” added QYOU co-founder and CEO Scott Ehrlich. “As tastes have changed, today’s viewers want to see a much broader range of sporting activities in addition to premier and major league sports. It’s extremely exciting that Ziggo has recognised that these different formats offer new ways to capture viewer interest.”