Weather Channel launches Farm & Ranch Forecast | Pay-TV | News | Rapid TV News
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The RFD-TV/The Weather Channel Farm & Ranch Forecast has launched to assist those involved with production agriculture as they make the weather-based decisions vital for the success of their operations.
The partnership allows RFD-TV viewers to access customised weather news and forecasts in real time from The Weather Channel, while teaming up both organisations’ meteorologists.

The segment will air on RFD-TV’s Market Day Report, as well as on the nightly broadcasts of Rural Evening News on both coasts, and throughout prime time programming. The updates will also be aired on Rural Radio (SiriusXM channel 147), and be available through digital means, including the Country Club on and on mobile devices through RFD-TV's new app.

The Weather Channel also recently launched TV everywhere apps so viewers can watch the network via authenticated login with pay-TV credentials, to gain real-time live streaming weather news and information via desktop computer, phone and tablet.

“It’s hard to find a community that relies more heavily on weather and accurate forecasts than ranchers and farmers,” said Dave Shull, CEO of The Weather Channel Television Network. “For more than 30 years, The Weather Channel has been a trusted source, and this partnership allows us to directly provide the best weather services to the people who use them to make important decisions.”

"The world's population is expected to nearly double over the next 35 years," added Patrick Gottsch, founder and president of Rural Media Group. "The world's farmers and ranchers will be expected to meet that challenge with less land and water than is available today. The ability to have access to timely weather news and forecasts from an agricultural perspective will be an essential ingredient in this effort.”