Innovation, local inspiration key to content growth on TV, SVOD, online | VOD | News | Rapid TV News
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Even in a TV world with hyper choice, original concepts and local creativity will be critical to boosting TV and Web production, says Eurodata’s annual International TV Trends Report.

The data for 2015 found that more than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, Eurodata TV Worldwide’s tracking service. More than half of these new programmes are original and local creations. By genre, series were the most popular of the new programmes (40%) followed by factual programmes - magazines, documentaries (37%), and entertainment programmes (23%).

Eurodata also found that the share of original creations increased in 2015 with India, China, Nigeria, Russia, Egypt and Turkey in the vanguard of such production. In addition, it revealed that more and more local series and new entertainment concepts have flourished in Japan, South Korea and the US.

TV channels were seen to be adopting a more creative programming strategy to increase their audiences and reach out to new and younger ones. Eurodata cited Spanish channel Telecinco, as seeing its share of young prime time audiences (15-25) jump by 34% in the last three years, mainly by investing in local content with The Voice Kids (La Voz Kids) and doubling its younger audience. In the Netherlands, the entertainment-based TV station SBS6 was found to have opted for new productions. This strategy, the analyst calculates, generated a 10% audience increase for them over the last three years.

“In the situation where hyper choice of content, platforms and international creativity is available to the viewers, the competition gets stiffer,” commented Sahar Baghery, head of global research and content strategy at Eurodata TV. “This in turn drives TV channels to innovate, stand out from their competitors and look for inspiration from the Web.”