Technicolor to collaborate with LG on Ultra HD and HDR | 4K/UltraHD | News | Rapid TV News
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Hot on the heels of announcing a technology tie-in with Philips, Technicolor has revealed plans to collaborate with LG Electronics on next-generation Ultra HD and HDR video products.

The two firms say they will collaborate on delivering new content experiences to the home that meet the new UHD Alliance content and display specifications and push the boundaries of video imaging.

The companies will work to optimise Technicolor’s video enhancement and HDR delivery technologies for inclusion in LG devices and displays and will attempt to ensure new LG OLED TVs meet the high quality standards of the creative content community and can serve as Technicolor’s consumer HDR reference model. They will also work to integrate LG OLED TVs into Technicolor’s post-production facilities around the world, where premium movie makers and TV show producers create, view and approve content prior to distribution.

Initial elements of the collaboration will be launched at CES 2016 and will include the first showing of HDR-graded content from multi-Oscar award-winning writer/director/producer Francis Ford Coppola.

“This is a powerful joint initiative. Technicolor brings a thorough expertise in imaging acquired since its inception with the creation of colour for cinema, extensive Hollywood relationships and production facilities around the world. This complements LG’s leadership in bringing innovative technologies – like OLED 4KTVs optimised for displaying HDR – to homes and to premium content creators,” said Nandhu Nandhakumar, senior vice president, LG Technology Centre of America.