Almost 200MN Americans regularly watch online video | Online Video | News | Rapid TV News
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About 197.5 million Americans watched online content videos via desktop computer in November 2015 — making the practice near-ubiquitous among adults in that country.

According to the latest comScore Video Metrix, Google Sites ranked as the top video content property, LiveRail was the top video ad property, and VEVO topped the list of YouTube partner channels.

Google Sites, driven primarily by video viewing at, ranked as the top online video content property in November with 174.5 million unique viewers. Facebook ranked No 22 with 90.5 million viewers, followed by Yahoo Sites with 61.2 million, Vimeo with 56.5 million and VEVO with 44.2 million.

On the ad front, LiveRail ranked No 1 in video ad reach, serving ads to 48.2% of the total US population in November. AOL came in second with 45% reach, followed by BrightRoll Platform with 43%, Google Sites with 33% and SpotX Video Advertising Platform with 30.5%.

And finally, November 2015 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 43.4 million viewers. UMG occupied the No 2 spot with 42.2 million unique viewers, followed by Warner Music with 39.3 million, SonyBMG with 37.7 million and BroadbandTV with 28.1 million.

Online video viewing has been holding steady in the close-to-200 million range. In August, desktop-based online video made a whopping leap in the US as 191.5 million Americans tuned in — and the numbers have stayed steady through the end of 2015.