Teads claims record online video reach | Online Video | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Being second only to Facebook’s LiveRail is no small boast, but that is what video advertising and global monetisation platform provider Teads is claiming.

Teads says that it has achieved a milestone reach of over 260 million unique viewers across desktops in countries where comScore conducts measurement, placing it only behind Facebook’s LiveRail on the latter’s Video Ad Ecosystem ranker. This also puts it ahead of AOL’s Adap.tv, Yahoo’s BrightRoll, SpotX and Videology.

According to internal measurements, Teads claims a potential reach of 820 million unique viewers globally. In November 2015, Teads recorded 1.05 billion video ad starts across the month. This was said to be thanks to ‘respectful’ ad formats that ‘engage, rather than enrage’. Teads’ native video formats are available on smartphone, tablet and desktop, and are skippable from the first second.

Such rankings, says Teads, reflects video ad streams within comScore’s October 2015 Video Metrix data. It was achieved after several months of international growth, and the adoption of its platform by premium global publishers.

“Native video is surpassing pre-roll, due to a lack of premium inventory, poor viewability and user experience, and the rise of mobile,” remarked Teads executive chairman Pierre Chappaz. “By being respectful of the user and building sustainable ad formats, we expect to see further growth throughout 2016.”