Alibaba, Disney unveil Chinese OTT service | OTT | News | Rapid TV News
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E-commerce giant Alibaba has sealed a multi-licensing agreement with Disney to bring its digital subscription service DisneyLife to China.
The over-the-top (OTT) service will offer viewers films from Disney and Pixar, as well as the Hollywood studio’s animated series, games, e-books and music, as well as options to book tickets for Disney’s Shanghai and Hong Kong theme parks and buy merchandise.

Available through Alibaba’s digital platform Tmall, the Mickey Mouse-shaped OTT system costs ¥799 (US$125) and operates through an Internet connection.

“DisneyLife provides Alibaba customers in China with an all-encompassing and immersive family friendly digital experience,” the companies said.

As a foreign company, Disney is not able to operate TV channels without a partner in China. Disney content in the country is currently provided via Wasu Media Network, in which Alibaba owns a stake.

“DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Wei Ming, co-president of Youku Tudou Business Group and general manager of Alibaba digital entertainment business unit.

Luke Kang, MD, The Walt Disney Company, Greater China, added: “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney”.

The DisneyLife OTT service launched in the UK in October 2015.