Warner Bros leads $15.8MN financing for Le Bron-led sports network Uninterrupted | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
LeBron James and Maverick Carter-owned lifestyle sports content multimedia network Uninterrupted has pulled in $15.8 million in new financing.

The capital raised in the round led by Warner Bros Entertainment and Turner Sports will see use allowing the growing athlete point-of-view platform to develop exclusive content, elevate the brand, expand to additional platforms, and further engage potential partners. The fundraising also expands Turner Sports’ role in the company as an equity partner and primary sales arm. In addition, building on its existing role as the platform’s original content host, Turner’s Bleacher Report and Uninterrupted will have a preferred content relationship.

Part of Uninterrupted’s planned long-term growth includes expansion onto new platforms, with the venture also announcing a new multi-year deal with go90, a mobile-first platform, to provide content, original series, and exclusive athlete point-of-view videos. The go90 platform becomes Uninterrupted’s third distribution stream following the multimedia company’s presence on Turner’s Bleacher Report and the recently announced partnership with Facebook to host 360 videos. The go90 app is available from the Apple App Store or Google Play.

“The best thing about is Uninterrupted is there are so many creative opportunities for athletes to tell their stories," commented basketball legend LeBron. "I'm excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building Uninterrupted as a place for athletes to go to connect with fans and share their stories in a different way.”

“LeBron and Maverick bring incredible energy, focus and creativity to everything they do and are excellent partners with us in TV, film and digital,” added Craig Hunegs, president business and strategy, Warner Bros Television Group. “Joining forces with LeBron, other world-class athletes and Bleacher Report to aggressively build Uninterrupted was an easy decision that’s great for fans and great for Warner Bros.”