ESPN revamps Spanish-language online presence | Online Video | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
ESPN has relaunched its Spanish-language website portfolio targeting Latin Americans and the US Hispanic population.

espndeportesLocal ESPN sites in Argentina, Chile, Colombia, Mexico and Venezuela, and for US Hispanic will get a refreshed platform with revamped content.

Built on the same technology and design as the April-premiered new, the sites have been re-engineered to make content easily discoverable and deliver a more engaging experience for fans. In addition, the new sites will be responsive, reflecting ESPN’s mobile-first focus with digital products.

“Bringing a uniformly great experience to sports fans all over the world is central to our mission at ESPN,” said John Kosner, EVP, ESPN digital and print media. “The new websites will be followed by new Spanish-language editions of the ESPN app next spring. Utilising our global technology infrastructure while we programme content and sell advertising locally is a powerful, winning combination.”

The features of the new Spanish-language sites include enhanced delivery of video and audio content, a new content management system, coverage of more and diverse international sports and improvements in speed and performance.

Strengthening its online presence is part of ESPN’s realignment ahead of its Rio Olympics broadcast next summer, which also includes a solid TV everywhere presence across Latin America.