Disney, Movistar launch Star Wars pop-up channel | Pay-TV | News | Rapid TV News
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Ahead of the new film, Spain's Movistar+ has launched a Star Wars themed pay-TV channel.

movistarwarsFollowing an earlier agreement with Disney, the new channel, with 24/7 Star-Wars-related programming, will be on air until 15 December, three days before the premiere of Episode VII: The Force Awakens.

A major part of the schedule will be the six Star Wars films which are set to air on the linear signal as well as on the video-on-demand (VOD) platform, Yomvi, targeting binge-viewers.

In-house productions such as El Imperio de los Fans (The Fans' Empire), special programmes and related documentaries will also be broadcast.

In addition, Movistar+ has deployed a second-screen, social TV strategy through its website. Named #movistarwars, it includes quizzes, events and audience participation through social networks.