Just one in ten Mexicans subscribe to OTT | OTT | News | Rapid TV News
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Official figures have thrown a bucket of cold water on Mexico's over-the-top (OTT) industry, as only 10% people are subscribing to such a service.

According to the Instituto Federal de Telecomunicaciones  (IFT) report about consumption habits of telecom services, Mexicans are not cutting the cord as other reports had previously suggested. Only one in ten respondents to the survey said they were paying for an OTT video or audio service such as Netflix, Claro Video or iTunes.

Subscription TV is led by direct-to-home (DTH) operators, which are delivering pay-TV to over 60% of the country's subscriber base.

Although no further TV-related figures have been published by the IFT, the Mexican OTT market is clearly dominated by Netflix, the same as in the rest of Latin America. However, other operators are looking at OTT opportunities, such as Televisa which intends to relaunch its platform Veo during 2016.