Through several upfront events across the region, ESPN has unveiled an ambitious multi-platform, TV everywhere plan in advance of airing the Rio Olympics next summer.
As a part of its rebranding strategy which started at the end of the summer, ESPN has migrated all its networks to high definition (HD) and will offer them through its TV everywhere platform, ESPN Play.The US-based sports network now has five HD channels across Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, namely ESPN, ESPN2 (formerly ESPN+), ESPN3, ESPN+ (replacing ESPN HD) and ESPN Extra.
The entire portfolio will also be available live for mobile screens on the Play streaming platform, to take advantage of the one in two viewers that watch content through smartphones and tablets.
By the end of this month, ESPN will launch a revamped website with several personalisation features and a focus on online video.
The company’s digital and multiscreen strategy is getting ready for Rio 2016, to be held in Brazil - the first Olympics to be exclusively broadcast on ESPN. The network is preparing over 600 hours of live broadcasting, covering every competition as well as the opening and closing ceremonies.
