Sync spins off from Visiware to focus on mobile ad formats | News | Rapid TV News
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SYNC has launched a spin-off business from Visiware, a Paris-based developer of interactive TV experiences.

The new concern will focus on the development of Sync2AD, a mobile ad format, and its Sync2TV companion screen publishing platform for broadcasters and content producers. Visiware International will continue to market its leading PlayinTV interactive TV games platform for pay-TV operators worldwide, including DISH Network in the US.

When a spot runs on TV, Sync2AD, a TV-to-mobile advertising engine, launches a fully synchronised ‘rebound’ ad on the mobile devices of multiscreening consumers. SYNC launched Sync2Ad initially in France with major media buying agencies such as Havas, GroupM and OMD for brands that include Air France, Brother, Canal+, Dunlop, Rue de Commerce, Gillette and Renault, among others, in partnership with mobile publishers including the Lagardère Group, Marie-Claire Group and Mondadori.

Reported click-through rates were 10-35%, well above the market average for mobile display (1-5%). Sync2Ad will launch in the US in early 2016.

“The resulting performance of the Sync2Ad campaigns confirms the power of the solution and thrills advertisers,” said Colas Overkott, CEO of SYNC. “Sync2Ad enables brands and distributors to really engage consumers on the crucial mobile screens at the best moment.”

SYNC also provides its Sync2TV solution, which provides networks and producers with a way to create and operate companion services and apps for TV shows and TV channels with next-generation storytelling and content that includes social, gamification, memes and video sharing.