If realised this would represent a massive rise from the expected total of 197 million by the end of 2015, where almost 42 million subs will likely be added. 145 million SVOD subscribers will be added between 2015 and 2020, up by 90%.

In assessing regional differences, the global SVOD Forecasts report estimates that China will increase by 20 million subs, with the US bringing in an extra 22 million, Japan 9 million and India more than 7 million. Netflix is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix will have 50.4 million subs in the US by 2020 – up by 7 million on 2015.

Global SVOD revenues for all operators in 200 countries are set to reach $26.794 billion in 2020; 10 times the $2,644 million recorded in 2010 and more than double the $12,375 million expected in 2015. Subscription revenues for Netflix will rocket from $1.8 billion in 2010 to $12.2 billion in 2020.