South African pay-TV platform StarSat is adding Indian entertainment channel Sony SAB to its satellite bouquet to help compensate for the loss of Star Plus and Star Vijay to competitor DStv.
From 1 December, Sony SAB will form part of the Indian pack on the StarSat platform, run by On Digital Media and co-owned by China’s StarTimes and satellite operator SES. As part of the deal, StarTimes will also offer SAB across its multiple satellite and digital terrestrial television (DTT) services across sub-Saharan Africa.
“StarTimes always sticks to the rule that content is the king. In addition to establishing self-owned channels such as Hausa channel and Swahili channel, we are also trying to bring a lot of international channels to Africa,” said Michael Dearham, CEO, StarTimes South Africa.
SAB’s popular family comedy and entertainment-based subscription content includes shows such as Taarak Mehta KaOoltahChashmah, Balveer, ChidiyaGhar, Comedy Superstar and Police Factory.
“We are delighted to add this channel to StarSat as it supports our focus of providing a variety of programming that meets our subscribers’ diverse viewing requirements,” said Ian Woodrow, head of content, StarSat. “We believe Sony SAB is going to become a huge favourite with our subscribers.”
Neeraj Arora, executive vice president and head of international business, Sony Pictures Networks (formerly Multi Screen Media), added: “continuing with our network ethos to always offering the best variety of entertainment to our viewers world-wide, we are excited to be able to launch the ever popular Sony SAB with StarTimes across the African continent”.
The 21st Century Fox-owned Star Plus and Star Vijay channels will, meanwhile, become exclusive to MultiChoice's newly restructured DStv Indian package from December.