Brazil's Government intends to launch a public video-on-demand (VOD) platform to distribute nationally-produced content.
According to Pola Ribeiro, the audiovisual sector's head within the Ministry of Culture, speaking at TelasFórum, the platform will be distributed through the digital TV spectrum, directly to set-top boxes (STBs) and TVs.
The distribution model will be similar to the Push VOD system, which pre-loads the most popular content to the consumer's device using a personal video recorder to store the selection, which is transmitted at low bandwidth.
Ribeiro didn't specify how the technology would work, which kind of STBs will be needed or how the audiovisual rights will be negotiated.
The main idea is to create a Netflix-like service to push distribution for Brazilian content which is produced with public funds.