Half (53%) of home entertainment spending went to digital products in the third quarter of 2015.
According to Digital Entertainment Group, it looks like the year will close out with digital and physical just about level, even as subscription video-on-demand (SVOD) spending officially outstrips rentals for the first time.
Spending on Blu-ray and DVD disks fell 14% over Q3 2014, to $1.146 billion. Electronic sell-through (EST) fell far short of making up the difference. Though EST increased 14% year-over-year, it amounted to just $434M million. In all, physical sales fell almost $200 million, while EST grew just $50 million.
Consumers, meanwhile, are moving their spending to SVOD and services like Netflix. This segment increased $240 million (23%) year-over-year to $1.23 billion.
Despite all of the shifting around of shares of wallet, overall home entertainment spending remains steady. In the third quarter consumers spent $3.96 billion, up 0.9% year-over-year. It looks likely that overall spending will be slightly up for the whole year, finishing 2015 at just shy of $9 billion.