Outstream video advertising and global monetisation platform provider Teads has launched three new cross-screen video solutions.
The new inRead Everywhere offering is designed to meet what the company regards as the growing demand from leading brands and agencies for premium, viewable, outstream video advertising at 'massive' scale.
Teads claims that its new solution will better support advertisers by offering more choice and better optimisation when delivering online video campaigns across smartphones, desktops and tablets.
The inRead Everywhere offering is comprised of three specific solutions: inRead 10, for advertisers seeking reach, engaged views, viewability and mobile optimisation - it only charges after at least 50% of the video has been in view on a user's device for ten seconds; inRead Complete, for advertisers looking for viewable completed views sold on a CPCV (cost-per-completed-view) basis; and inRead vCPM which is claimed to deliver the most cost-efficient reach and frequency for advertisers and agencies.
Teads notes that UK digital display ad market video ad spend grew 56% to £292 million in the first half of 2015 with outstream taking a larger market share. Indeed according to the latest Advertising Bureau (IAB)/PwC digital ad spend study, this amounted to £32 million.
Commenting on his company's strategy, Teads CEO Bertrand Quesada said: "We're excited to expand advertisers' options for video with our new inRead Everywhere offering ... we are arming brands with viewable-by-design video formats to reach their audiences within a premium context. [Publishers] are seeing consumers' content consumption habits trend rapidly towards multiscreen with tablets and smartphones ... Advertisers now have a cross-device way to reach these users with high quality video ads on our publisher's mobile sites and applications."