Middle East online video service icflix has teamed up with Sony to enable PlayStation 3 and 4 gamers to stream TV shows and films instantly to TVs via their consoles.
Arab series Al Sayeda Al Oula, Seerat Hob, Bent Al Shahbandar, Alwan Elteef and Cello plus Hollywood movies including The Wolf of Wall Street, Hugo and The Tourist are among the titles offered by the video-on-demand (VOD) service.
"We are thrilled to announce this partnership to millions of PlayStation owners across Middle East and North Africa, giving them fast and easy access to ICFLIX's growing library of Hollywood, Jazwood and Bollywood content. We are committed to delivering the best entertainment experience. This introduction will further adhere our dedication in becoming the number one streaming service in MENA and beyond," said Carlos Tibi, founder and CEO, icflix.
Robert Fisser, general manager PlayStation, Middle East, Africa, Turkey & India, welcomed the move, adding: "Gamers are naturally using their PlayStation for gaming and with the launch of icflix on PS3 & PS4; they will discover additional ways to enjoy their consoles. The icflix content is particularly well suited for the gamers in the region due to the content selection available"