Wood joins JW Player's team alongside Rick Okin, who recently came aboard as vice president of data engineering. He will work to expand adoption for JW Player 7, the latest version of the company's flagship video player, and spearhead the development of additional video technologies.

"As JW Player continues to grow, one of our top priorities is to add world-class management talent to our team in order to help drive new initiatives and secure our company's data-driven future in the online video ecosystem," said Dave Otten, CEO and co-founder of JW Player. "The deep technology and data experience Brent Wood and Rick Okin bring to the JW Player team shows the extensive progress we have made towards this goal."

As head of consumer Web and mobile engineering at Bloomberg, Wood was responsible for leading the engineering and R&D efforts for Bloomberg's consumer media properties, which include Bloomberg.com, Businessweek.com and Bloombergview.com. He also has 20 years of experience at global brands like Disney and Amazon, Wood joins JW Player as online video becomes an essential strategic focus for companies of all sizes.

"Over the past decade online video has undergone a transformation," said the new CTO. "Now consumers have exceedingly high standards for the video quality and accessibility of the content they consume. It is JW Player's job to deliver on those expectations for both our customers and their viewers. It is my mission to build upon and expand JW Player's already superior video delivery platform and maintain its position as the fastest and highest quality player on the market."

Over the summer, JW Player made its Pro digital and mobile video player edition free of charge, giving users custom branding capabilities, viewer analytics and video hosting.

"We relentlessly strive to provide the most advanced feature set at the lowest economic cost to our customers," said Otten. "Moving the Pro edition to free is another example of our commitment to this longstanding mission. We believe that every publisher in the world should use JW Player to deliver video to mobile, desktop and [over-the-top] devices."