Vodafone is becoming a wide open door for Netflix as the platform prepares to land in Southern Europe, with the telco announcing that Netflix will be available free to its subscribers in Spain for the first six months after launch.
Without having its own established video-on-demand (VOD) platform in Spain, Vodafone is banking on Netflix to draw more subscribers to its pay-TV service while tightening competition with Telefónica's Movistar+ Series, according to the Spanish newspaper Sabemos Digital.
Vodafone has already announced that it will integrate Netflix into its interactive TiVO-based set-top boxes (STBs), a legacy from ONO, which was acquired last year by the telco.
The British company has also signed a partnership agreement with Netflix in Italy and, according to the Portuguese media, is after a similar deal in Portugal.
Kicking off on 20 October in Spain, then Portugal (21 October) and Italy (22), the American subscription video-on-demand (SVOD) platform is deploying strongly across Southern Europe, following an international expansion strategy.
Content in its initial portfolio will include Daredevil, Sense8, Marco Polo, Club de Cuervos and Narcos, its first Latin America production. Some of Netflix's most popular productions, such as Orange Is the New Black, have already been distributed by pay-TV operators.