HBO's standalone premium streaming service, HBO Now, has launched on the Roku platform.
Roku customers in the US can visit the Roku Channel Store to add the HBO Now streaming channel to their Roku players (including the newly announced Roku 4 and Roku TV models. Roku customers can purchase a subscription directly within the channel on their Roku device, which will also enable them to access the service at hbonow.com and on other HBO Now-enabled devices. It’s going for $14.99 per month.
"HBO NOW is a hit with consumers and we're thrilled to make it available to millions of Roku customers," said Jeff Dallesandro, SVP, Worldwide Digital Distribution and Business Development, HBO. "Bringing our programming to consumers through HBO NOW is a natural evolution for HBO, and partnering with a streaming leader such as Roku greatly extends the reach of our service as we usher in this next phase of innovation for our network."
"We applaud HBO for breaking the mould to deliver a fantastic standalone streaming service for consumers," added Steve Shannon, general manager of content and services at Roku. "The combination of the Roku platform and HBO NOW signifies a new era of streaming for our customers because they now have instant access to HBO and its incredible selection of entertainment, even without a traditional pay-TV subscription."