Verizon is gearing up to launch a trial version of its Go90 mobile video service, which will be offered initially to a select set of its existing wireless customers.
Verizon is targeting young viewers or millennials with about 100 to 200 hours of exclusive content, Brian Angiolet, Verizon's senior vice president of consumer products, noted.
Verizon's content portfolio for the mobile video service will include content from the National Football League, DreamWorks Animation's AwesomenessTV unit and Vice Media. As its trial period begins, content partners include Comedy Central, Food Network, ESPN, Discovery Network and VH1. From the Web, it will offer videos from Maker Studios, Machinima and StyleHaul, among others.
Verizon is also in talks with advertisers and brands about content sponsorships and original content creation, Angiolet said. The service lets users post comments, form interest-based groups and clip and share videos in social networks, according to reports.