NAGRA brings Netflix to pay-TV STBs | VOD | News | Rapid TV News
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Even though the subscription video-on-demand (SVOD) leader is making headlines with its theatrical film launches, Netflix has inked a key deal with NAGRA to be more widely available on TV set-top boxes (STBs).

Specifically, NAGRA is providing a complete Netflix application STB reference solution as part of its leading OpenTV 5 connectware, which will deliver pay-TV and SVOD content, both accessible from a common user interface and a single TV input. NAGRA PRM will become a Netflix-supported DRM and will see use offering content protection for Netflix content utilising NAGRA-On-Chip-Security (NOCS) for STBs and TVs.

The move builds on an agreement signed in January whereby NAGRA agreed to provide a quick time-to-market for Netflix services on NAGRA-enabled pay-TV platforms.

In addition, Netflix is adopting NAGRA PRM as a Netflix-supported DRM, as it meets the Netflix SDK robustness guidelines and content security requirements, utilising the NAGRA-On-Chip Security (NOCS) hardware root of trust. NAGRA PRM is part of NAGRA´s new anyCAST CONNECT converged CAS/DRM client, which supports service providers' own DVB/IPTV and OTT service as well as Netflix as a single security client for STBs and TVs.

"Netflix is breaking new ground in the way digital media is consumed around the world, and pay-TV service providers are increasingly seeing the benefits of partnering with them," commented Holger Ippach, SVP Middleware at NAGRA. "Through our relationship with Netflix we will enable our clients to provide a winning combination of great pay-TV services and the world's leading SVOD service so that their subscribers stay tuned in."

"Pay-TV providers that add the Netflix app to their set-top boxes strengthen the video entertainment experience for their customers," added Scott Mirer, VP device partner ecosystem at Netflix. "Many households subscribe to both Netflix and traditional pay-TV services; our programming gives customers easy access to a wide variety of complementary entertainment. NAGRA allows more pay-TV providers to expand their offer to include Netflix."

The first pay-TV operators to adopt the joint solution are expected to be announced in 2016.