Sangeet Marathi, a new Marathi music TV channel from India's Media Worldwide, is set to launch in September with actor/director Deepak Dewoolkar coming onboard as chief creative director.
Through his association with movies and performing arts, Dewoolkar's understanding of the Marathi music industry will help Sangeet Marathi expand the music horizons outside of film music, said the media group.
Deepak Dewoolkar is known for his lead roles in many popular Marathi films including Vaat Pahte Punvechi, Janmadaata, Pratidav, Navra Majya Muthit Ga and Maza Saubhagya and in more than 40 Hindi TV series, including Krishna and Jahan Pe Basera Ho.
"We are proud to welcome such an experienced industry professional as the chief creative officer for our channel, Sangeet Marathi. Deepak Dewoolkar brings extensive expertise to our channel and will play a key role in creating the kind of content that appeals to our audience. His knowledge of Marathi music and cinema will be extremely beneficial to our channel highlighting the exuberance of the Maharashtrian culture," said Nisha Chothani, director, Media Worldwide.
Deepak Dewoolkar added: "As a Marathi actor, filmmaker, and director, I have been associated with the Marathi film industry for over 25 years. I have travelled across Maharashtra, interacting with the masses and understanding their choice of music and movies. There is a huge paradigm of music outside the Marathi movies. People revel in ethnic Marathi music like Natya Sangeet and Bharud that are not played on music channels generally. With Sangeet Marathi, we plan to handpick the choicest music to serve the numerous audience sets we are aiming to reach."
Sangeet Marathi will become Media Worldwide's fourth music channel after Hindi channel Music India, Sangeet Bangla and Sangeet Bhojpuri.