Never hitting the highs of satellite but also not enduring the lows of cable, the IPTV sector has kept a relatively low profile but this may change as it enters a period of rapid growth, says Transparency Market Research.
In its report, IPTV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020, the analyst suggests that growth is being fuelled by increased demand for HDTV channels and video-on-demand (VOD). Furthermore it sees the ** IPTV market (VOD) as further driven by the rise in interactive solutions integrated with IPTV services, support of government initiatives to increase broadband penetration, the reduction in cost of IPTV services, and the combining of advanced technologies with IPTV systems.
In terms of which technology firms stand to benefit from the growth, the report cites a number of leading players including Amino Technologies, Broadcom Corporation, ARRIS, AT&T, Cisco Systems, Orange, Deutsche Telecom, Bharti Airtel, CenturyLink and MatrixStream Technologies.
Yet despite its general optimism, Transparency Market Research also warned that growth could be significantly stalled by competition from satellite and cable TV operators, lack of proper infrastructure in developing countries, and dearth of large investments.