Kabillion, the independently owned video-on-demand (VOD) network, has finalised a deal with Canoe to add dynamically inserted advertising into its programming.
"We are very pleased to add Kabillion to our ever expanding group of programming networks," said Joel Hassell, CEO at Canoe. "The kid category continues to drive views on our cable operator's systems and we look forward to adding the VOD campaign scheduling flexibility Canoe provides to Kabillion's client offerings."
Advertisers can now offer targeted ads that can be swapped in and out of Kabillion's programming during a campaign.
"This new deal with Canoe, marking the next phase of our growth strategy, allows us to align ourselves with other digital platforms that are able to place and switch out ads in a matter of days rather than weeks," said David Di Lorenzo, VP of sales and digital distribution for Kabillion. "DAI offers our advertisers added reach and flexibility."