Discovery Channel will be premiering the new embed functionality from Meerkat in conjunction with the network's annual SHARK WEEK, which returns on Sunday 5 July.
Discovery Channel will host behind-the-scenes content through the Meerkat embeds to complement the multi-platform event. Discovery's player will live on the network's newly launched DLive, a digital destination featuring a round-up of fan-favourite streaming content.
The experience will include 'Finbassador' shark experts – from photographers to educators and conservationists – sharing the inside stories on what it's like to be a part of SHARK WEEK; a live shark feeding from the National Aquarium in Baltimore; and 'Shark on the Street' Q&As, with viewer giveaways.
"Each year we challenge ourselves to find new ways to connect with our community of shark fin-atics and to reach new audiences, and Meerkat's embeddable player is a great tool for us to do just that," said Conal Byrne, senior vice president of Digital Media for Discovery Communications. "We are thrilled to be partnering with Meerkat to offer SHARK WEEK fans even more ways to engage with the most wonderful week of the year."