Aiming to enhance the distribution of live programming to create on-demand assets in near real-time, TV everywhere platform provider Anvato has launched a new live-to-VOD capability.
The new feature is designed to allow content owners and programmers to create video-on-demand files from their live linear streams and then syndicate these files in near real time to multiple online destinations such as Netflix and Hulu, as well as MVPDs including cable operators and telcos.
Available to Anvato Media Content Platform (MCP) customers, the live-to-VOD functionality enables content owners, programmers and broadcasters to syndicate their shows and other premium video assets, such as sporting events and concerts, as video-on-demand files to MVPDs as quickly as possible after the show has aired live.
Anvato's live-to-VOD solution automates the typical production workflow and is said to be able to accomplish the entire process without manual intervention. It performs functions such as partitioning live signal using SCTE markers from broadcast automation system; automatically cutting entire shows in a frame accurate manner; associating shows with the right upstream and scheduling metadata; syndicating to appropriate destinations; producing clean assets by automatically removing commercials re-syndicating to the correct destinations at the right time; reporting on syndication status. It also allows for dealing with watermarked assets.
"These new capabilities expand upon the cloud DVR and social syndication functionality we announced recently, and offer our customers the most advanced, integrated solution for simple and accelerated distribution of content on any screen," explained Anvato CEO Alper Turgut. "The new live-to-VOD service is a software solution that automates asset creation and requires no human intervention. This simplification of the workflow offers outstanding value by acting as a bridge between live and on-demand, and provides benefits including lower costs, faster distribution, and convenience to programmers and MVPDs."