Following a March announcement of the launch of its mobile SDK, Teads has bowed a version of its outstream video advertising technology for the mobile Web, on iOS devices.
Teads outstream video advertising solutions outstream video advertising solutions encompass a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. Up until now, outstream video ads could not run on iPhone web browsers because iOS forces the launch of its native player, which can only be viewed full-screen.
With the launch, Teads' publishers, which include Reuters, Forbes, The Washington Post, Le Monde, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph and O Globo, will be able to make iOS inventory available to advertisers through Teads' private programmatic marketplace.
Teads also said that its iOS solution is 100% viewable, and only plays when the viewer can see the entire video.
"Unlike many others who have attempted to overcome the 'forced full-screen' issue, we are able to integrate real [online] video advertising within premium content, rather than just enhanced gifs or animated frames," said Pierre Chappaz, executive chairman of Teads. "We have been able to unlock significant levels of video ad inventory on mobile on a global scale, and look forward to revolutionising the industry with this innovative technology."