Argentina remains immune to cord-cutting | OTT | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

While the use of over-the-top (OTT) platforms is rocketing throughout Argentina's homes, it doesn't seem to be driving cord-cutting, as pay-TV penetration remains the same in those homes as in the ones without streaming video services.

According to latest report on OTT from Argentinian consultancy firm Carrier y Asociados, over one million homes are consuming OTT video content in the country, both through standalone services like Netflix and through platforms bonded to pay-TV providers, such as FOX Play.

Argentinians have a clear preference for Netflix, the chosen service in 4 out of 5 homes with OTT services. While laptops are the most-used devices (62%) to watch video through the Internet, computers and smart TVs take second place (used in 56% of homes), followed by smartphones (26%) and tablets (20%).

The report highlights the relation between OTT and pay-TV, which for the moment is very friendly in the country. Although OTT's presence is more common in homes with premium pay-TV offers (like HD packages), no cord-cutting has been detected, driving the analyst firm to conclude OTT is still seen as a complement to pay-TV and not as a competitor.

Cord-cutting is not yet a strong trend in Latin America, although some reports are beginning to point to the behaviour being detected among millennials