Rather than viewing piracy in Spain as a problem, Netflix is seeing it as providing an audience now familiar with consuming online video.
The subscription video-on-demand (SVOD) platform expects to achieve good business in Spain when launches in the country in October.
According to El Mundo's interview with Reed Hastings, the platform's creator and president, the SVOD service will premiere in Spain with a wide offer including national films and series, but without House of Cards and Orange is the New Black, due to a pay-TV rights contract with Canal+.
"We're really happy to be launching in Spain, but a new territory always means great investment in content and licensing while there is no income from subscriptions," said Hastings. "But I think Spain is to be one of our biggest successes, with an audience with a very high connectivity level which is use to e-commerce and has often shown interest in our product."
Reed Hastings sees piracy as a sign that the population likes to consume online content. "We offer an alternative which is easier and faster than looking for a torrent file," he added. "We had similar situations in the Netherlands and Canada, where there are high levels of piracy, but in both we're a successful service".
Regarding content and pricing, not many clues were given during the interview, but Hastings confirmed an initial situation similar to France and Germany – a reduced catalogue and around €8 per month - should be expected. "Our catalogue is much wider in the US, but we also have 40 million registered subs. In each country we have to start with a smaller portfolio and then gradually increase it."