Driven by the explosion of online video of all forms, the IPTV CDN market is set to grow from $2.8 billion by the end of 2015 to over $12 billion by 2020 says research from MarketsandMarkets.
If this figure were realised, says the IPTV CDN Market by Type by service, by End-User - Global Forecast to 2020 report, it would represent a CAGR of 34.2% during the forecast period.
Examining drivers, MarketsandMarkets says that one of the key factors contributing to IPTV market growth is the rise in Internet video advertising and that this market has provided many opportunities to operators and telecommunications service providers to gain profits.
Moreover, driven by customer need for high quality video and online content, the analyst says that the market is experiencing high growth opportunities.
To tap into this, MarketsandMarkets advises service providers and operators to focus on improving quality of content, speed of online distribution and website performance. Indeed it cautioned that network issues could pose a challenge to the growth of this market.
MarketsandMarkets also believes that the IPTV CDN market is driven by several factors, one of which is the unrelenting demand for mobile data applications. It expects the steady increase in data traffic caused by smart devices to play a major role in driving the demand for carrier Wi-Fi equipment.