One of Russia's largest video-on-demand (VOD) suppliers, ivi, has launched what it calls a first-of-its-kind personalised TV service based on and deeply integrated into its core on-demand platform.
Moreover, ivi tv is said to offer the simplicity of traditional TV together with 'innovative opportunities' offered by VOD. A number of channels on ivi tv are aggregated through a recommendations system for each individual user, updated on a daily basis, depending on the history of previously watched movies and programmes. In addition to these personalised channels, ivi tv offers more than 40 genre channels that include over 25,000 units of content, as well as special channels made by ivi tv's team of editors, including video content from the whole ivi library.
"TV hasn't undergone any fundamental changes in the last 50 years. And it has been doing exactly the same thing: broadcasting content to clients, not asking for any feedback from its users or providing any option to manage your own video stream," commented ivi CEO Oleg Tumanov. "We decided to bring together the vast functionality of VOD and the easiness of traditional TV to provide a very effective solution for our users who at some point don't want to make a choice: they just want to turn on and watch."
Initially available on the LG Smart TV platform, ivi tv is now also available on Samsung sets and will expand to other platforms within the next few months.