Consumer research from Leichtman Research Group has found that 56% of all US households have at least one television set connected to the Internet.
The sets may be connected via a video game console system, a smart TV set, a Blu-ray player, and/or a stand-alone device like Roku, Apple TV, Chromecast or Amazon Fire TV — but in total, connections are up from 44% in 2013, and 24% in 2010.
Also, while 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices — up from 17% in 2013.
"Along with the increase in connected TV households and devices, there has also been an increase in watching Internet-delivered video on the TV set," the firm noted. "Overall, 29% of adults watch Internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010."
Interestingly, 52% of households get a subscription video-on-demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu Plus — and 43% of adults stream an SVOD service at least monthly. About 43% of pay-TV subscribers get Netflix compared to 50% of all pay-TV non-subscribers, and among them, 85% say that they watch Netflix on a TV set — a slightly higher level than in any previous year.
"Internet-delivered video services and platform have grown significantly over the past few years, and one-third of adults now watch video on non-TV devices daily," said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "Yet, with over half of US households now having at least one connected TV set, Internet-delivered video is also increasingly being watched on the TV, exemplifying the desire to watch longer-form video on the best available screen."