As the first trial of a new initiative between Vodafone and Valencia CF, the telco has completed a live, multiscreen experience for football fans in the club's stadium through its LTE network, using Thomson's multiscreen and HEVC encoder solution.
Vodafone Spain and Valencia CF used the ViBE VS7000 to distribute five simultaneous channels of live HD content to mobile devices in the Mestalla Stadium during the last Valencia vs. Celta de Vigo match.
LTE Broadcast is designed to distribute a single instance of the content to multiple users for more efficient use of available bandwidth spectrum. With capacity constraints eliminated, the technology is ideal for delivering high quality video to mobile users in device-dense locations such as sports venues without time lag or delay.
As an eMBMS-ready solution, the ViBE VS7000 provided the video encoding technology for converting the HD content to mobile formats during the trial.
Vodafone's LTE Broadcast trial delivered exclusive video content to Valencia CF fans in the arena via a new application on their mobile devices. Designed to enrich fans' enjoyment of the football match, the content was tested using the 4G network infrastructure that Vodafone has deployed inside the stadium.
"All over the world, 4G LTE networks are changing the way consumers think about accessing video on their mobile devices. The growth of 4G LTE-capable devices is exploding, and video traffic over the Internet and mobile networks will reach unprecedented levels over the next few years. The rapid evolution and innovation of mobile consumer devices is not only driving an ever-increasing demand for HD services, but also differentiated value-added services such as live in-event broadcasts", said Christophe Delahousse, president at Thomson Video Networks.