Univision Communications has acquired The Root, an online news, opinion and culture destination for African-Americans.
"This bold new partnership between Univision and The Root underscores the ties that have long bound people of colour together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people," said Henry Louis Gates Jr, director of the Hutchins Centre for African and African American Research at Harvard University and chairman of The Root. Gates co-founded The Root along with Donald Graham, CEO and chairman of Graham Holdings Company, in January of 2008.
The Root reaches an average of five million unique users per month, according to ComScore.
"Like Univision, The Root aims to serve a significant segment of America's diverse population. Our diverse communities are continuing to define the fabric of the country, from buying power, to social influence, to elections," said Isaac Lee, president of News and Digital for UCI and CEO of Fusion. "This game-changing union strengthens our ability to fulfil our shared missions of informing and empowering our communities."
The partnership comes at a time when African-Americans amount to 12.3% of the US population, and Hispanics and Latino Americans amount to 17.7% of the total population. The current census also estimates that minorities will fuel all population growth among adults 18-49 from 2015 through 2025. Moreover, African-American and Hispanic purchasing power combined is more than $2.3 trillion and together Hispanics and African-Americans make up 22% of the electorate.