Although still on beta, Arris is preparing a new platform for broadcasters and programmers based on big data and automatic temporal metadata creation which will enable a new level of targeted advertising and content recommendation for users.
Unveiled during Arris' Video Leadership Forum (VLF) held in Dublin this week, the platform aims to use the power of data to create a new video experience. According to Andy Aftelak, VP of advanced research at Arris, the company intends to use data as one of the ways of creating new value around content.
Aftelak explained that the keys are temporal metadata - all the data regarding what's happening in the video second by second - and big data analysis, gathering all the information surrounding the video (such as social activity) and finding a path through it.
One of the problems Arris faces, it's the creation of temporal metadata, which so far are manually included in the video after frame-by-frame analysis. The company is currently developing an automatic platform to analyse the video and create temporal metadata, thus becoming the process easier and more affordable for programmers and broadcasters.
As it was showed at the VLF event, once all data are collected, a powerful searching tool is enabled, capable of finding a concrete value in both audio and video within seconds.
A final platform based on such a searching tool and adding big data analysis will be able to include in the content, for instance, mark ads for over-the-top (OTT) and video-on-demand (VOD) platforms or trigger ads related to what's happening on the screen.