Social media network Facebook served an average of four billion video views per day in the first quarter of 2014, averaging three billion daily video views as of the end of 2014.
Video ads are on the rise too. COO Sheryl Sandberg said that Lionsgate's The Age of Adaline campaign exemplifies a new trend of running targeted ads on Facebook. "We expect more marketers to put mobile video at the heart of their campaigns in the future," Sandberg said.
Facebook's launch of an embedded video player to distribute videos to third-party sites has paid off, and to date more than 80,000 videos have been embedded outside of the social network. But, friends sharing video is still the main focus.
"We're basically focused primarily on video on our own site and service, and video tends to be pretty short-form content right now on Facebook because it's playing in the news feed," Sandberg said.
About 75% of video views occur on mobile devices, the company said.
For the first quarter, Facebook posted revenue of $3.54 billion, up 42% year-over-year; net income was $512 million, down 20% from $642 million year-over-year.