In a market controlled by non-Latin American operators, Argentina, one of the most mature pay-TV markets in the region, also has the highest penetration of multiscreen platforms and video-on-demand (VOD) online services, closely followed by Colombia, says Business Bureau.
In its latest report on the region, Business Bureau found that the region has 123 different multiscreen and over-the-top (OTT) services, and over 150,000 VOD titles are available online. The absolute regional leader is Netflix, with 19% penetration, followed by HBO GO (8%) and FOX Play (8%), indicating the powerful position of US platforms in Latin America.
But Netflix isn't managing to top one of the most active markets in the region, Colombia. With 40 different platforms operating and over 30,000 VOD titles, the Caribbean country is led by FOX+ (12%), followed by TNT GO (10%) and FOX Play (10%).
Among the markets led by Netflix, Argentina has the widest variety of platforms, with 47 different services and over 35,000 VOD available titles. Netflix has 12% penetration in Argentina, rising to 21% in Brazil and 27% in Mexico, the third and fourth largest markets in the region by number of OTT and VOD services.
Chile, Peru and Ecuador are keeping up with LATAM's largest markets, but have no local VOD, streaming platforms among their leading services.