Verizon is turning to college sports for its mobile-first streaming video service, inking deals with a number of partners to fill out an offering that should have 20 to 30 channels later this year.
The company has deals with ACC Digital Network, Campus Insiders, CBS Sports, ESPN and 120 Sports to join its deal for 200 hours with Awesomeness TV.
Verizon will offer dozens of live major college games from CBS and select live college football and college games, as well as original-entertainment shows like 30 for 30 from ESPN.
Pricing and packaging for the service are still unresolved, but Verizon does plan to offer it only via its mobile data plans at first.
"Sports fans are some of the most passionate around, and they never want to miss a single play," said Terry Denson, vice president, content acquisition and strategy at Verizon, in a statement. "With consumers – especially younger consumers – demanding access to entertainment and information that matters to them, whenever and wherever they are, college sports with all of its live programming and networks targeted to millennials are a natural fit for any mobile-first video platform. These brands are at the top of the league, and we're excited to work with them as new content models for our customers develop and evolve."
Verizon is building the service on the back of its acquisition of Intel Media's OnCue online video assets in 2014.