Piksel and research firm Strategy Analytics have launched the Consumer Insights service to offer a window into customer preferences.
For Piksel customers, the service offers analysis into consumer behaviours and choices around content.
The service forms the third part of Piksel's Strategic Services Business Unit, which also includes the company's business modelling service and its content acquisition arm. Piksel's business modelling tool calculates sustainable monetisation strategies available to companies wishing to launch over-the-top (OTT) services on a bespoke basis. The Piksel content acquisition service offers a procurement to playout solution, helping companies identify what their content needs are before going on to broker those specific deals with content owners on their behalf.
"It is becoming increasingly apparent that today's subscribers are not prepared to pay for content that they don't want," said Arleen Macaraeg-Denque, vice president of the consumer insights practice at Strategy Analytics. "Piksel's Consumer Insights service helps OTT providers overcome these challenges by reducing the risk of bringing to market an unattractive content offering."