Sharjah TV, one of the top broadcasters in the United Arab Emirates, is upgrading its infrastructure from SD to HD, using cameras and switchers from Grass Valley.
"The Xensium-FT CMOS sensor technology in the Grass Valley cameras makes them superior to other options," said Khalid Al Midfa, director general of Sharjah Media. "We need equipment that will not only meet our requirements today, but also ensure that we will be well-positioned in the years to come. Grass Valley has been a trusted partner of ours and has been with us every step of the way to help us maximise our investments."
Sharjah TV purchased the Kayenne K-Frame Video Production Centre switcher and three LDX WorldCam cameras with XCU base stations for the upgrade from SD to HD. The LDX WorldCam can switch between 1080p/1080i/720p/1080PsF, while the LDX WorldCam enables 1080p productions.
"It's important to really understand our customers' businesses and work with them individually to determine the best solutions for their specific situation," noted Said Bacho, senior vice president for EMEA, Grass Valley. "It's an ongoing process, and it continues after the sale as well. Our experts help with the initial assessment, the installation and the training and support that come after. Sharjah TV is a leader in the region and we are proud to be their supplier as they make the transition to HD."