Telefónica is to introduce its mobile TV platform Movistar TV GO on devices with Windows Phone OS, following an agreement with Microsoft which is also to see the integration of Cortana's voice technology into the video service.
The Movistar TV Go service for Windows Phone 8.1 will enable Telefónica users to enjoy their favourite TV content, both linear and on-demand by simply speaking into the phone. The Cortana technology is integrated for the first time in Telefónica's worldwide commercial video service as a differentiating and innovative experience for Windows Phone users.
The announcement was made at Mobile World Congress 2015 in Barcelona, where visitors can see a demonstration of the new service with Cortana at the Telefónica booth.
Aiming to launch the Windows commercial version of the Movistar TV Go app shortly after the event, the service will meanwhile be tested in a Spanish language "beta" version to ensure perfect consumer interaction through Cortana's natural speech.
"The availability of our television services on mobile devices increases the attractiveness and potential for enjoyment of the content we offer to our users, and places Telefónica at the forefront of video products with an offer of TV everywhere which is increasingly diverse," said Michael Duncan, CEO of Telefónica's global video unit.
"We are very pleased to have achieved this milestone with Telefónica," added Steven Guggenheimer, corporate VP at Microsoft. "Rather than just performing voice-activated commands, Cortana continually learns about each user and becomes increasingly personalised, with the ultimate goal of proactively performing the right tasks at the right time."
Movistar TV Go service for Windows Phone will be available first in Spain and then in the Latin American countries where Telefónica is offering pay-TV services.
Telefónica's TV content is currently distributed via satellite, cable, IPTV and OTT over the Internet.