Taking a part of its pay-TV offer to mobile screens, Telefónica's Brazilian subsidiary, Vivo, is launching a TV everywhere service, including 11 pay-TV signals, through its over-the-top (OTT) app Vivo Play.
Via the app, which is currently available for iOS and Android and can be downloaded through app stores and the Vivo Play website, users will have access to the live programming from BandNews, Bandsports, Woohoo, Eurochannel, Play TV, Curta!, Fish TV, Chef TV, Bloomberg, Arte1 and Guia Vivo TV.
In addition to the regular line-up of these channels, the Vivo customers can access a wide catalogue of video-on-demand (VOD) content, both free-to-air and pay-per-view, as well as watching older programming through a catch-up service.
The app is connected to the Vivo TV Fibra account, thus allowing clients to book or select content on their regular set-top boxes (STB) for viewing later on their tablets or smartphones.
The TV everywhere platform will be exclusively available for customers of Vivo, which only operates in Sao Paulo city and the metropolitan municipalities of Osasco, Guarulhos, Sao Bernardo, Santo Andre, Sao Caetano, Barueri, Santana de Parniba, Cotia, Diadema, Maua, Taboao da Serra and Carapicuiba, offering 170 pay-TV channels, of which 69 are HD.
The mobile service aims to continue transforming Vivo into a digital telco, one of the company's main goals for 2014 and 2015. In addition to providing cable infrastructure for TV and Internet connection, Vivo intends to add value to technology in order to increase benefits, such as it did last September by taking a wide soap operas portfolio over-the-top.