Zee TV's Hindi programming has become available live or as catch-up content in Singapore via the online streaming platform YuppTV.
Viewers can now watch Zee TV via YuppTV's over-the-top (OTT) service on connected devices such as smartphones, tablets, smart TVs and laptops.
"As the premier Hindi channel in Singapore, we are delighted to be able to offer our award-winning content on YuppTV's platform. As our viewers span across all age groups and lifestyle habits, we are constantly on the lookout for how we can better serve audiences through additional and relevant distribution channels," said Tripta Singh, senior vice president – international business, Zee TV.
Uday Reddy, CEO, YuppTV added: "With the goal to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with Zee TV, one of India's most popular channels, to offer quality content to our subscribers in Singapore. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV anytime and anywhere."
Zee TV is among the top five cable and satellite channels in Singapore, according to the company, broadcasting popular shows such as Kumkum Bhagya, Jodha Akbar, Satrangi Sasural and Sa Ra Ga Ma Pa – Little Champs on the StarHub and mio TV platforms.
The YuppTV app can be downloaded from either Google Play or Apple's App Store.